Artists and Arts Organizations: Join the Artists Sunday Alliance!
Artists Sunday – a new movement to drive art sales and support the livelihoods of millions of U.S. artists, artisans, and craftspeople – will premiere Sunday, November 29. The powerful new effort is designed to make the Sunday after Thanksgiving the most profitable day of the year for artists. It follows Black Friday and Small Business Saturday, alongside Cyber Monday as the largest shopping weekend of the year.
Artists Sunday aims to piggyback off the well-known holiday shopping-focused days to encourage consumers to shop with artists and craftspeople. More than 125 local arts agencies, cities, states, counties, and nonprofit organizations, representing thousands of artists across the country have already joined the nationwide alliance, including Dorchester Center for the Arts. Additionally, more than 650 artists, artisans, and craftspeople have signed up directly, with more joining daily.
Christopher Sherman, a working artist who founded the effort, said the goal for Artists Sunday is to help boost sales and exposure for artists – many of whom are now struggling amid the Covid-19 crisis – while also benefiting consumers who have had limited opportunities to purchase art at festivals, galleries, and shows. “The idea for Artists Sunday was born before the Covid-19 hit,” Sherman says, “but the challenges created by the pandemic have added new relevance and urgency to what we aim to achieve”.
How Artists Can Participate
Artists Sunday includes a full spectrum of artists from painting, sculpture, and photography to jewelry, pottery, and a range of handcrafted items both practical and beautiful. Artists, artisans, and craftspeople can sign up for a free listing in the Artists Sunday directory, which helps consumers find artists by name, type of work, city, and state. Links to each artist’s Facebook, Instagram, or Twitter accounts are included in the listings. Participating artists receive access to a comprehensive toolkit that offers up advice and templates to support marketing and public relations efforts, as well as e-commerce tips to improve and accelerate the sales process. To sign up, or for more information visit www.ArtistsSunday.com.
Art Supporters Can Join Too!
Non-commercial organizations that support artists are welcome to join the Artists Sunday Partners program for free. Qualifying organizations include local arts districts, state agencies, counties, chambers of commerce, national organizations, associations, municipalities, and non-profit community groups across the country. For more information, or to sign up for the partner program visit www.ArtistsSunday.com.